Welcome to Jacaruso Enterprises

Jacaruso Enterprises helps make hotels more profitable through training and consulting. We offer services to increase revenue and market share, manage inventory, improve your sales team's performance and effectively market your hotels to the right guests.

Our services range from one-on-one consulting to full conference programs for hotels of all sizes. We do this by leveraging our network of professional speakers, experienced trainers and other hospitality specialists. Let’s talk about how we can work together.

Closing More Sales

May, 2009

Recently, I was asked to host a conference call on the topic of the closing step of a sales call. I often hear people talk about the importance of closing more business. Who could forget the famous line, “coffee is for closers,” from the movie Glengarry Glen Ross? While no one can dispute that closing sales is critical to the success of any business, there is a lot of disagreement about closing methods. I believe that closing is not a separate step but an extension of the other steps in the selling process. If a sales call is successful, the sales person has followed the selling steps, in order, and closing is the natural outcome...»read more